WHO WE ARE
WHO’S RICARDO FERMATA??
Um, two different things… Fermata (Media Group) is the name of the company.
Ricardo Luis Cañez is the creative force behind it….
With over 35 years in the music, entertainment and event universe, Ricardo has seen the good, bad and indifferent. His career has included time as a Musician (drums & percussion), Concert Promoter, Event D.J., Master Of Ceremonies, Keynote Speaker, Event Production Director, Lighting, Audio and Decor Designer.
He was also in charge of sales and marketing, customer service, networking, designing websites and marketing materials along with running successful businesses. And he’s provided those same services to others in the industry who sought him put for his expertise.
Essentially, the life of a Serial Entrepreneur…. “The Hustle Never Sleeps”
His perspective on entertainment and creativity give him and his team the edge over other marketing and branding agencies.
HE’S BEEN THERE.
Ricardo grew up surrounded by musicians and creative individuals his entire life! He understands the process and the frustration of the creative community. Yet another advantage Fermata Media Group has over others. We understand the creative mind as well as how to implement innovative marketing techniques for this niche market.
Ricardo has been a sponge, learning marketing and promotion from experts in and out of the industry and developed his own Outside The Box Solutions approach in hopes of helping artistic individuals.
The one constant Ricardo has seen is the difficulty talented individuals experience just trying to get their careers established and stabilized. Talent gradually becomes just a commodity and not what it really is.
ART + PASSION
Too many manufactured “stars” have relied on just their image and hype to achieve success. This artistic shallowness lessens the value of the creative spirit. This left many deserving voices unheard. Fermata Media Group’s mission is to help those who are just starting out as well as seasoned professionals achieve the level of success that they set out to gain.
YOU CAN CREATE. OR BE CREATED.
WHICH WILL YOU CHOOSE?
It begins with forming relationships with your audience. And then growing that audience with the right strategies so they follow you, purchase what you produce and spread the word to their friends.
Our Motto: Do What You Do Best! Let Us Do the Rest.
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